Video continues to be a tremendous subject in digital marketing. It is so popular, YouTube sees 2 billion people visit for many reasons including entertainment of course, education, and reviews.
This is huge. People are turning more and more to YouTube over television. With the ability to sit and unwind after a long day with their favorite YouTube creators.
Brand Discovery on YouTube in 2019
A little extra bonus of YouTube? Viewers can also discover new brands or products. The newest stat says “90% of people say they discover new brands or products on YouTube.” (Google)
The best part? You can advertise on YouTube. The barrier to entry is pretty low in comparison to putting your product on television commercials. Plus you have some control over the amount of exposure your video receives.
Another extra benefit of YouTube? You can promote your videos and increase those views, more importantly, increase the recognition of your brand by your target market in the vast YouTube market through Google Ads.
YouTube Ads Barriers to Entry
One of the barriers to entry in the past has been the trepidation in regards to people not feeling they have enough skills to create a quality video.
You don’t need to worry about that. In a recent event noted as “Google Marketing Live,” the team announced brands would no longer need to worry about having their own video. Google is moving towards stepping in to create a new solution. Google will now take a combination of your best performing photos from social media. They will take those photos, optimize them for top performance as “Discovery Ads” showing in the YouTube Home feed.
YouTube Home Feed – Discovery Ads
The YouTube Home feed is huge because it is known as the place most people look to discover new videos. Now they can discover your company’s brand too.
You may have or may have not seen such discovery ads in place.
Another exciting part of Google’s marketing Live announcement has to do with the 6-second bumper ad. You won’t want to miss this.
Need help with Google Ads? Get in touch with our agency!
Source: Google/Magid Advisors. “The Role of Digital Video in People’s Lives,” August 2018