As anticipation builds for Super Bowl 2024, the spotlight is on an iconic commercial featuring sports legends Tom Brady, Wayne Gretzky, and actor Vince Vaughn promoting BetMGM. Behind the creative prowess of this high-profile campaign is Highdive Advertising, an independent agency led by the talented and newly named CEO, Megan Lally.
Highdive Advertising, based in Chicago, has earned recognition for its innovative approach to advertising. The agency’s co-owner and leader, Megan Lally, has played a pivotal role in steering Highdive to new heights. Named an advertising professional in the Ad Age 40 under 40 in 2020, Lally’s expertise and vision have been instrumental in the agency’s success.
Established in 2017, Highdive quickly garnered attention for its unique creative direction. Notable clients in their portfolio include State Farm, Jeep, Jersey Mike’s, Nike, Boost Mobile, and Barilla, reflecting the agency’s diverse and impressive client base.
Before founding Highdive, Megan Lally built a solid foundation in the advertising industry, serving as an account director for Golin and an account supervisor for DDB. During these stints, she collaborated with major brands such as Mountain Dew, Modelo Especial, Capital One, and Pepsico.
A graduate of the Wisconsin School of Business with a degree in Marketing in 2007, Lally brings a wealth of knowledge and experience to her role. Her strategic insights and organizational skills have been widely praised by industry professionals and clients alike.
Colleagues describe Megan Lally as level-headed, smart, strategic, and organized. Clients commend her relentless pursuit of powerful work, highlighting her commitment to advocating for their interests.
The Super Bowl 2024 commercial for BetMGM, conceived by Highdive Advertising under Megan Lally’s leadership, promises to be a memorable and star-studded moment during the highly-anticipated event.
In a monumental move, BetMGM, a leading sports betting and iGaming operator, unveiled the first part of a three-part, star-studded teaser campaign for their first-ever Big Game television spot. The campaign features the unprecedented pairing of Tom Brady and Wayne Gretzky, along with actor Vince Vaughn, setting the stage for a game-changing moment for BetMGM.
“This year’s Big Game is our moment to put BetMGM front and center of the largest audience in sports,” said Matt Prevost, BetMGM’s Chief Revenue Officer. “Our first-ever Big Game commercial showcases Las Vegas as home for the game as well as what we consider to be BetMGM’s home. We couldn’t be happier with the talent we have assembled for the ad, and the connection they have to our brand.”
The previews, featuring Brady, Gretzky, and Vaughn in conversation, provide a glimpse into what BetMGM has in store to entertain Big Game fans. The campaign, created in partnership with award-winning agency Highdive, known for three consecutive USA Today Admeter wins, reinforces their reputation as an industry leader in creating winning Big Game campaigns.
For more information about Highdive Advertising, visit highdiveus.com.
Get a sneak peek of the BetMGM Super Bowl 2024 commercial now!
For more information about Highdive Advertising, visit highdiveus.com.
Related
Megan Lally Takes the Helm as CEO of Highdive Advertising
The Power of L’oreal Influencers: How They’re Changing the Beauty Game