NP Digital Netherlands Appoints Ex-Twitter Advertising Director, Pieter Bos for Key Business Development Role

NP Digital, a global leader in end-to-end performance marketing, has announced the addition of Pieter Bos to its team as a key leader for the newly established office in the Netherlands. In his capacity, Bos will play a pivotal role in overseeing the commercial rollout and growth initiatives in the Dutch and Belgian markets. Drawing on his extensive background in digital media leadership, Bos brings over 15 years of experience, having directed the Twitter client solutions business in the Netherlands and led various sophisticated full-funnel marketing solutions at LinkedIn.

With a focus on custom omnichannel client solutions, Bos aims to cultivate a hands-on partnership approach to proactively identify and apply new opportunities for brand growth. His unique approach involves balancing the resolution of current performance needs with the development of innovative applications to enhance overall gains. Bos is enthusiastic about NP Digital’s client-first DNA and its commitment to open-source knowledge sharing, which he believes will be instrumental in addressing future opportunities from a long-term perspective.

Bos will collaborate closely with Joris Garritsen, the Managing Director for the Netherlands, to tailor brand solutions that drive growth and performance. Together, they will explore emerging opportunities within artificial intelligence, new closed ecosystems, and other cutting-edge domains. The Netherlands office, launched in October, signifies NP Digital’s commitment to expanding its global footprint, marking the agency’s fifth European location.

Joris Garritsen expressed excitement about welcoming Pieter Bos to the global leadership team, highlighting Bos’s track record in the Dutch market and his ability to navigate current business challenges while embracing future innovations.

NP Digital, known for its consultative approach to marketing and holistic view, continues to grow rapidly as it collaborates with Fortune 500 brands and mid-sized organizations globally. The agency, with 750 employees in 18 countries and a presence in 40 U.S. states, is fueled by its proprietary technology division and Ubersuggest platform, making it a prominent force in the performance marketing industry. For more information, visit npdigital.com.

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