The Google Ads Optimization Score is made up of 35 different points. By following this extensive list you can save money on your advertising and make more money by using Google Ads more effectively!
1. Bid more effectively with target CPA
An excellent way of optimizing your Google Ads score is through Target CPA which makes use of machine learning to help you bid smartly. By using this Google Ads strategy, your bids will be tactically set for you learning and it will automatically find bids for you. This will allow you to get the maximum amount of conversions possible. Another great feature of target CPA is that it has the ability to achieve all this within the budget of CPA you set.
2. Move unused budgets
In order to upsurge your Google Ads optimization score, shift your unused budget and invest it into ads that need it the most and are more likely to drive traffic to your website.
3. Raise your Budgets
To boost your Google Ads optimization score, a slight increase in your budget could help your campaign drastically. Make sure that the increase in budget is made strategically towards campaigns that are proving to be successful and generating higher conversion rates and in the right direction.
4. Lower your bids
It is essential for you to choose the right bidding options when running your ads on Google. Select an average or low amount for your bids and still get the same amount of clicks and traffic through your relevant keywords and ads.
Optimization Score: Manage Your Reach
5. Expand your Reach with Google Search Partners
Search partners are defined as sites in the search network that partner with Google. By using the Google Search Partners feature you will be able to give your ads unlimited amount of exposure, as through this your ads will be featured on countless non-Google websites. These are an excellent way to broaden your reach drastically.
Additions for Your Optimization Score
6. Add Structured Snippets to your Ads
By adding structured snippets to your Ads you can improve your Google Ads optimization score, ad performance, CTR and Google Ads recommendations as they allow you to highlight specific aspects of your products and services that are most likely to entice your desired audience.
7. Add responsive search ads
These are ads that allow you to share relevant messages and relatively more text than an average ad. These ensure that your ads are more likely to match your desired audience’s search terms. Responsive search ads are also more likely to improve your campaign’s performance.
8. Add Price Extensions to you Ad
Price extensions are used to display your business offerings in detail. They make it possible for your audience to find the necessary information efficiently without having to look through your entire website and make your ads more prominent.
9. Create Dynamic Search Ads
By following the instructions provided on Google Ads and using Google Ads recommendations, you can uplift your Google Ads optimization score by creating a dynamic search ad. These ads rapidly direct potential customers to what they want on your site.
10. Remove non serving keywords
If the keywords used in your Ads are not optimizing your search campaign to your desired level or aren’t generating the necessary search volume and exposure for your ad then simply remove them.
11. Upgrade your Conversion Tracking
Upgrading your conversion tracking is of utmost importance as it gives you detailed insight about the progress your ads are making after coming in contact with a potential customer and how they are reacting to your ads. Conversion tracking also gives you an understanding of the campaigns, keywords and ads that are the most beneficial and are bringing in valuable and positive customer activity.
12. Create a Smart Display Campaign
A Smart Display Campaign combines your headlines, images and more to create responsive display ads that will grab the attention of your audience. They automate and then optimize targeting, bidding and ads. They will allow 20% more conversions at the same CPA.
13. Fix your Mobile Page Speed
A slow mobile page can increase the likelihood of your business slowing down and losing customers rapidly. Ensure that your mobile page speed is up to the mark for a better user experience and as a result more conversions.
14. Create New Versions of your Ads
Create new versions or set up an ad variation. This way you can test multiple versions of your ads and keep the ones that perform the best. You can do this by changing the headlines or description text.
15. Add Audiences
By adding audience targeting to a campaign, you can show your ads to specific audiences based on what they’re actively researching and their interests. This is a foolproof way to reach the right customers.
16. Download the Google Ads Mobile App
The Google Ads mobile app helps you stay connected and monitor the performance of your campaigns on the go. By downloading the Google Ads mobile app you can keep your campaigns running smoothly.
Keywords Come Into Play
17. Remove Conflicting Negative Keywords
The purpose of negative keywords in advertisements and campaigns is to use them in order to stop ads from showing on search queries that are off the subject of the advertisement. Conflicting negative keywords occurs when negative keywords block normal keywords and prevent your ads from showing. Remove them so your ads can show.
18. Add New Keywords
Maximize the optimization of your search campaigns by adding new keywords. Research and observe which keywords are the most successful in your specific field and add them in your campaigns. These will result in an influx of targeted audience to your website.
19. Pause Poorly Performing Keywords
Pause Keywords that spend money but don’t convert to a lead or a sale should be paused. This will ensure that you don’t waste your budget on keywords that aren’t delivering.
20. Add Assets to your Responsive Search Ads
Responsive search ads are a great way to convey maximum amount of information of your brand through advertisement. By adding assets to your responsive search ads you can get them to perform optimally.
21. Bid More Efficiently with Target Impression Share
Target impression share is an excellent bidding technique and an infallible way to optimize your Google Ads score. Target impression share strategically and tactically manages and sets bid with the target of making your ad appear on your desired location such as on top or anywhere else on the Google search page.
22. Upload Customer Match Lists
By uploading a customer match list you can aim your impactful and personalized ads to your customers through the information that they have provided you with in the past. This can lead to extremely high conversion rates and result in an extremely successful campaign.
23. Create New Versions of Your Ads
Create new versions or set up an ad variation. This way you can test multiple versions of your ads and keep the ones that perform the best. You can do this by changing the headlines or description text.
24. Add Sitelinks to your Ads
By adding sitelinks to your ads you can take your audience to specific pages of your site and make things more convenient for them. These will make your ads more prominent and improve your CTR.
25. Bid more efficiently with Enhanced CPC
Enhanced cost-per-click allows you to get more conversions from manual bidding. It will try to keep your average CPC below the maximum CPC you set.
Budget Optimization
26. Move Unused Budgets
Reallocate your budgets to campaigns and ads that need it the most to maximize your Google Ads Optimization score. After observing which campaigns require more boosts and are likely to generate the most traffic for your business, move and invest your budget in these ads and campaigns. This will help increase your traffic and conversion rates.
27. Bid more Efficiently with Maximized Conversions
Maximize conversion allows you to achieve the utmost conversions for your advertisements or campaigns possible whilst still remaining within your daily budget by using real time data. It is an excellent strategy to optimize your Google Ads score.
28. Add responsive search ads
These are ads that allow you to share relevant messages and relatively more text than an average ad. These ensure that your ads are more likely to match your desired audience’s search terms. Responsive search ads are also more likely to improve your campaign’s performance.
29. Pause Poorly Performing Keywords
Pause Keywords that are putting a strain to your pocket but are not delivering or helping you achieve your campaign goals. This will ensure that you don’t waste your budget on keywords that aren’t delivering.
30. Add Callouts to your Ads
Make your ads more prominent by adding callouts. They allow you to include additional text so you can provide more detailed information of your business. Callouts are a great way to improve your CTR.
31. Ad Groups do not Have Any Ads
Create a successful campaign by creating specific ad groups, this will help optimize your performance and the ability to observe what best resonates with your audience.
32. Remove Non-Serving Keywords
If the keywords used in your Ads are not optimizing your search campaign to your desired level or aren’t generating the necessary search volume and exposure for your ad then simply remove them.
33. Add Audiences
By adding audience targeting to a campaign, you can show your ads to specific audiences based on what they’re actively researching and their interests. This is a foolproof way to reach the right customers.
34. Remove Redundant Keywords
Remove redundant or reordered and reworded keywords in your campaigns and advertisements. This will help in de-cluttering of your ads and make your account easier to manage.
35. Fix your Ad Destinations
You need to ensure that your ad leads to the ideal destination to make sure that consumers have a good experience. Your ad destination must be useful, easy to navigate and functional.
Bonus Optimization Score Tip!
36. Ad Groups does not have any Keywords
By adding keywords to your ad groups you can increase your Google Ads optimization score. They will also result in more effective landing pages that drive more conversions
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