NP Digital, a prominent player in end-to-end performance marketing, continues its robust European expansion with the appointment of Michael Messerschmidt as the Managing Director for NP Digital Germany. Following the recent launch of NP Digital Netherlands and the establishment of offices in Spain, France, and Italy in 2024, the agency further solidifies its footprint with this strategic addition.
With a wealth of experience in digital and performance marketing, Messerschmidt will lead NP Digital Germany in providing localized expertise, backed by proprietary marketing technology and proven performance marketing strategies. His extensive background includes leadership roles in digital agencies across EMEA, working with global giants such as BMW, Microsoft, Volkswagen, Vodafone, Deutsche Bank, and Deutsche Telekom.
Germany, emerging as the second-largest e-commerce market in Europe, presents a significant growth opportunity. In 2023, e-commerce sales are projected to reach €144 billion, with a forecasted market volume of €201.70 billion by 2027, indicating an expected annual revenue growth of 8.79%.
Mike Gullaksen, CEO of NP Digital, highlighted the growth potential for German brands amidst digital transformation, especially in the thriving e-commerce market. He expressed excitement about leveraging Messerschmidt’s expertise to bring high-touch service and innovative solutions to clients, mirroring the success of NP Digital in other EMEA regions.
Messerschmidt emphasized the 2024 outlook, predicting continued growth in digital marketing investment with a focus on data, content, and technology. He sees a tremendous opportunity in Germany to assist brands in shaping their advertising strategies by leveraging AI data, insights, and best practices from NP Digital’s search technologies and local marketing expertise.
NP Digital, recognized for its consultative approach, proprietary technology, and Ubersuggest platform, is positioned as one of the fastest-growing, award-winning performance marketing agencies globally. With 750 employees in 25 countries and a presence in 40 U.S. states, the agency continues to forge meaningful partnerships with Fortune 500 brands and mid-sized, DTC challenger-type organizations. For more information, visit npdigital.com.
Related
NP Digital Expands Global Footprint with Strategic Office Launch in the Netherlands