Michelob ULTRA, renowned for its commitment to active living and social connections, is making a triumphant return to the Super Bowl 2024 stage with a vibrant campaign that highlights the harmonious balance between an active and social lifestyle. The brand’s new 60-second spot, titled “Superior Beach,” features global soccer icon Lionel Messi in his debut Super Bowl commercial appearance, joined by Emmy award-winning actor Jason Sudeikis and Hall of Fame quarterback Dan Marino.
A Scenario for Everyone:
The Super Bowl commercial is set against the picturesque backdrop of a South Florida beach, capturing a relatable scenario where sports and entertainment legends engage in an impromptu game of pick-up beach soccer. The campaign resonates with fans, conveying the joy and spontaneity that arise from blending active living with social occasions, all while sharing moments over a refreshing Michelob ULTRA.
Innovative Collaboration:
Lionel Messi, Jason Sudeikis, and Dan Marino come together in a lighthearted and fun-filled spot directed by Adam Berg and created by Wieden + Kennedy New York. The collaboration showcases that, whether you’re a legendary athlete or an everyday sports enthusiast, you don’t have to compromise between staying active and being social.
Ricardo Marques, Vice President of Marketing at Michelob ULTRA, expressed excitement about partnering with Lionel Messi, one of the greatest athletes globally, for a campaign that aligns seamlessly with the brand’s perspective. The commercial sets the stage for an electrifying year for Michelob ULTRA.
A Perfect Match:
Michelob ULTRA’s Super Bowl campaign is a continuation of its partnership with Lionel Messi, emphasizing the brand’s commitment to sports and social occasions. The beer brand has been named the Official Global Beer Sponsor of Copa América USA 2024™, further solidifying its investment in soccer and global sports.
Michelob ULTRA Country Club:
Bringing the campaign to life on the ground, Michelob ULTRA is hosting the Michelob ULTRA Country Club powered by TCL at Topgolf in Las Vegas. The event, scheduled for Saturday, February 10, promises an unforgettable night of entertainment, sports, and culture. The exclusive experience will feature performances by stars like Lil Wayne, T-Pain, and Alesso, with Alex Morgan and Dan Marino hosting the event.
Official sponsors of the Michelob ULTRA Country Club include TCL, Cash App, Greyson Clothiers, NÜTRL, and You Need This Snacks. Cash App Visa Card holders will enjoy a special offer, and Greyson Clothiers will unveil custom looks inspired by the event.
Watch the Michelob ULTRA’s Super Bowl Commercial:
Michelob ULTRA’s Super Bowl campaign not only brings together sports and entertainment icons for an engaging commercial but also extends the celebration to fans with the Michelob ULTRA Country Club experience. The brand’s commitment to creating moments that seamlessly blend an active life with a social life shines through in this dynamic and exciting campaign.