Highdive, the acclaimed independent advertising agency, is making waves once again with the elevation of Megan Lally from managing partner to CEO. Lally, a driving force within the company, now officially leads Highdive as it continues its trajectory of success in the advertising landscape.
Chad Broude, co-chief creative officer and co-owner at Highdive, expressed the sentiment that many at the agency share: “Megan has always been the leader of this company, and now we’re making it official.” Recognizing her exceptional qualities, he recounted the late partner Louis Slotkin’s praise, emphasizing Lally as the ‘smartest person in the room.’
In her role as CEO, Lally spearheads the agency’s vision and operations, bringing her distinctive leadership style to oversee growth, account management, and strategy. Highdive’s unique approach to big-brand advertising has led to remarkable achievements, including 20 percent year-over-year growth, expansion to over 100 employees, and recognition on Ad Age’s 2023 A-List and Crain Chicago Business’ Fast 50.
Mark Gross, Highdive’s co-founder and co-chief creative officer, attested to Lally’s impact, stating, “Megan is an exceptional leader and visionary. Her passion is infectious and she makes everyone around her want to be the best version of themselves.”
Under Lally’s leadership, Highdive has thrived, earning accolades for tapping into pop culture and creating social currency. Notable achievements include topping the USA Today Super Bowl Ad Meter for three consecutive years and collaborating with cultural icons such as Danny DeVito, Anna Kendrick, and Bill Murray.
Jon Marks, Senior Director at Beam Suntory, emphasized Lally’s focus on relationships, stating, “As a leader, Megan is all about relationships, healthy relationships. She understands that if you’ve got strong relationships in both directions, the work will follow and the business will follow.”
Highdive’s success extends beyond accolades, with new clients like Dollar Shave Club and State Farm joining their roster, alongside continued growth with long-term partners such as Jersey Mike’s, Boost Mobile, and NHL.
Megan Lally’s journey to the top of Highdive began with a career at renowned agencies like Leo Burnett and DDB, where she contributed to award-winning campaigns for major brands including Allstate, Capital One, and PepsiCo.
As Highdive continues to redefine the agency landscape, Megan Lally’s leadership promises to guide the agency to new heights, fostering a culture of excellence, innovation, and enduring client relationships.
For more information about Highdive Advertising, visit highdiveus.com.
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