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How to Target Facebook Ads for Boosting a Job

One of the newer rollouts from Facebook is the inclusion of jobs in the side navigation of every Facebook page. You can read more about the way to setup a job listing on Facebook here.

If you’ve been looking for the right employees or team members but you haven’t had luck, you should try creating a job post on Facebook. Then you can boost that job post and be seen by hundreds of millions of Facebook users.

The best part of boosting a job post on Facebook? You be quite specific in your ad targeting data to choose from.

No more receiving tons of irrelevant resumes, now you can target those who match just what you’re looking for.

Here are 3 tips to boosting a job post on Facebook

  1. Pay attention to geographic targeting. You can specify states, cities, zip codes and major areas to focus on if you have an on-site (non-remote) requirement for your job.
  2. Let your ad run for at least 3 days. Many times people may miss an ad when looking through their Facebook timeline. If you run it long enough you have a better chance of being seen.
  3. Use your budget wisely. Facebook will suggest letting the ad run at least 4 days, but use your own discretion. The best part is, you can add on days if needed. You will be able to see the estimated number of people per day reached with your daily budget.

Hope you find the right employee for you and remember to tell people to share your job post organically for anyone looking for a new job!