GroupM, WPP’s media investment arm, has unveiled a collaboration with Amazon Ads to jointly create and introduce the Amazon Marketing Cloud Maturity Framework through its leading performance marketing division, GroupM Nexus. Exclusively available to GroupM clients, this tailored offering will systematically evaluate marketers’ maturity levels within the Amazon Marketing Cloud, aligning their business objectives with the most fitting solutions from Amazon’s comprehensive suite.
Amy Armstrong, Director of Global Customer Development at Amazon Ads, emphasized the efficacy of Amazon’s product suite when navigating a clear path forward, stating, “Working with GroupM Nexus to unlock the power of Amazon Marketing Cloud will give brands an in-depth understanding of where they’re at in their AMC maturity, and that’s the first step in building tailored programs that work.”
The co-developed framework empowers GroupM Nexus’ commerce experts to assess marketers’ positions in their Amazon Marketing Cloud journeys. The insights derived from this evaluation translate into actionable custom plans designed to enhance cross-channel campaign performance.
Lauren Lavin, Executive Director, Commerce, GroupM NA, highlighted the importance of foundational insights in an evolving commerce landscape, stating, “Driving profitability and seeing returns on investment is only possible when rooted in foundational insights.” The collaboration with Amazon Ads has led to the creation of proprietary benchmarks, enabling clients to identify the most suitable Amazon Marketing Cloud solutions aligned with their desired outcomes.
Equipped with these insights and recommendations, GroupM clients gain the necessary access, innovation, and scale to achieve results within the Amazon Marketing Cloud.
JiYoung Kim, President, GroupM Nexus North America, stressed the impact of their maturity framework in solidifying advertisers’ commerce presence across the Amazon Marketing Cloud. Kim stated, “Brands consistently ask for guidance and expertise to help them navigate emerging commerce opportunities available across today’s fragmented media landscape, and the maturity framework provides a roadmap for success that will drive business impact.”
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