Did you know Google receives 1 billion health questions each day? It’s true, 7% of all of Google’s daily searches are health related according to Becker’s Hospital Review in 2019.

Digital Marketing Tips for Your Healthcare Website

1.Make your website easy to navigate

2. Find your most popular website pages in Google Analytics and put them in your top navigation

3. Make patient logins easy to find on homepage

4. Skip linking to an email address, most people have popup blockers

5. Do have noticeable and easy to access contact buttons on the site which lead to a simple form to fill out.

6. Do include a main email address on the contact page so if people click on it, they’re expecting their email client to open.

7. Make top most asked questions easy to access

8. Use Google’s most asked questions for blog content

9. Include audio and video clips in blog content, many are more auditory learners rather than simply through reading comprehension.

Google My Business Tips for Healthcare

10. Use Video

11. Create videos that educate to help your audience become aware of an offering you may have or a new finding in the health industry

12. Make sure your videos are bright and clear.

13. Use solid background colors so people will not be distracted when watching a video

14. Are you a doctor or do you treat people at your facility? Include a video of the top doctors and service providers at your practice. Hearing a voice and seeing facial expressions can go much further than just text.

SEO for Healthcare Websites

15. Utilize tools such as the “Keywords Everywhere” Chrome Extension or SEM Rush to do your keyword research.

16. Look at your competitors to see which words they are ranking for.

17. When searching around healthcare types of keywords try to find ones which have a low competition level (under 0.5)

18. Find other ways people may search for your service. Using the Keywords Everywhere tool, put in a keyword you would use to find your business. This tool will give you other related searches people have actually typed into Google. A good way to find gem keywords!

Leverage patient reviews

19. 91% of people will use reviews as the deciding factor in choosing between two providers.

20. Have a number of happy patients? Ask them to put together a 2 – 3 sentence review about their experience with your practice and include those on your website.

21. You don’t need to use last names if you are concerned with patient privacy in reviews, a first name is fine.

22. Offer a healthcare app or service? Ask customers for video testimonials and include those on your website. Videos go a long way.

Use Google My Business

23. Get Google Reviews. Send out an email blast to current customers with a link to leave a Google review on your Google My Business page. It works!

24. Think about including snippets of your blog posts on your Google My Business listing with a link back to the original post.

25. Add in photos of your team and inside the office.

26. Take a quick video tour of behind the scenes at your practice or company and include on your Google My Business listing.

Social Media Marketing for Healthcare

27 Not on social media? You’re missing out.

28. If you are a doctor, you should certainly think about posting on social media as 60% of social media users will trust a doctor over other groups according to Infographics Archive.

29. Share a video tour of your office on social media so people who are considering coming to your practice will feel more at ease.

30. Go live! It’s not as frightening as it sounds. If you go live and share news in your industry or a recent breakthrough, your followers will watch.

31. Go live and increase shares of your video for increased exposure

32. Add a “Book Now” button on your Facebook page so people can easily book an appointment with you.

33. Don’t offer appointment bookings? Use the button to invite people to signup for your newsletter from your Facebook page.

34. Use hashtags on Instagram to gain more exposure.

35. Top day for posting on:
Facebook: Wednesday/Thursday
Twitter: Wednesday/Friday
Instagram: Wednesday/Friday
Linkedin: Wednesday/Thursday

Reference: Sprout Social

Chatbots

36. Make your website your 24/7 answering service, answering questions when you are sleeping.

37. Setup a chatbot with answers to all frequently asked questions and it will simulate a texting conversation with visitors who have questions.

38. Use chatbot for Facebook Messenger so if people come directly on your Facebook page they will be met with what feels like a form of human interaction which will keep them engaged longer.

39. You can use a chatbot to answer potential patients or customers about specific products or services you offer such as a particular vitamin line.

40. Add your practice or business to local directories

41. Completely fill out your business profile and add extras such as videos/photos to give it an extra pop.

Voice Search

42. We can no longer ignore the voice search trend but we can benefit from it.

43. Make sure your website is mobile responsive and mobile friendly by visiting this free tool to check.

44. When writing the content on your pages, use a conversational tone.

45. Start blog posts with a question that would most likely be asked of your practice or company such as “Where can I get the flu shot?” or “How long does it take to setup your software?”

46. Find long-tailed keywords. These are keywords with 3 or more words in the phrase. These will have less competition.

PPC/ Paid Advertising

47. Start a paid search campaign to help boost your practice to the top of Google search

48. Show up in the top maps listings for your location and main keyword

49. Find high quality potential customers who are searching for what you offer

50. See what your competitors are bidding on and use this for your competitive advantage

51. Look at utilizing display advertising so your brand can start appearing on complimentary websites to your business where potential customers of yours may be visiting.

52. Target your email list via paid ads to continue to gain repeat exposure for your practice/business.

53. Have an app? Look at running ads that push to your app on the mobile network and promote downloads of that app.

Google Analytics

54. Utilize Google Analytics to find out if your marketing is on point by seeing where visitors are coming from geographically.

55. Find which sources of traffic are most valuable.

56. Look at which pages are most visited on your site in a given time.

57. Find out which pages on your site are most valuable.

58. Setup the proper goals in Google Analytics to track visitor behavior

59. With the proper SEO your Google search listing can see a 20%+ CTR, even higher for branded searches!