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Kristen Marie

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.

digital marketing tips for healthcare in 2019

Digital Marketing Tips Megalist for the Healthcare Industry

Did you know Google receives 1 billion health questions each day? It’s true, 7% of all of Google’s daily searches are health related according to Becker’s Hospital Review in 2019.

Digital Marketing Tips for Your Healthcare Website

1.Make your website easy to navigate

2. Find your most popular website pages in Google Analytics and put them in your top navigation

3. Make patient logins easy to find on homepage

4. Skip linking to an email address, most people have popup blockers

Read More »Digital Marketing Tips Megalist for the Healthcare Industry

How to Make a Favicon Look Authoritative in Search

As you may or may not have heard, Google has decided to add a new element to mobile search results. Google has been making quite a number of changes in their search results pages with both paid sponsorships such as new types of shopping (discovery ads) to question and answer sections plus more. However, the newest is the addition of the site favicon next to the listing in each mobile organic search result.

It looked like Google needed an additional graphic of some sort to match up to the small “ad” in the box next to paid listings on search results.

Read More »How to Make a Favicon Look Authoritative in Search
Google Ads Showcase Shopping Ads

Google Showcase Shopping Ads: Complete Colorful & Helpful Guide

What are Google Showcase Shopping Ads?

Google Ads offers many different types of ads for the various properties they own. One of the top ads for e-commerce companies offering consumer goods for sale is the “shopping ad. It will display quick squares at the top of search with the product image, product name, and price.

Even with the Shopping Ads, Google has decided to tweak their offering and give another option for e-commerce advertisers.

Showcase Shopping Ads vs. Product Shopping Ad on Google Ads
Credit: Ad Hawk Blog

When Did Google Showcase Shopping Ads First Appear?

Read More »Google Showcase Shopping Ads: Complete Colorful & Helpful Guide
6-second bumper ads YouTube ads 2019

How You Can Start Using the Power of the 6-Second Bumper Ad in YouTube

If you ever jumped into the world of YouTube Ads, you have heard of the six-second bumper ad. Actually, if you’ve ever watched a YouTube video, you have most likely seen multiple six-second bumper ads. Such ads are the ones that allow you to skip the rest of the content in order to watch the video you clicked on.

Alert! Since introducing bumper ads in 2016, companies are utilizing some exciting creativity. The effectiveness of 6-second ads have been surprising for companies.

6-Second Bumper Ads Fairytale Examples

Read More »How You Can Start Using the Power of the 6-Second Bumper Ad in YouTube
YouTube Discovery Ads in 2019

Start Advertising On YouTube – Without a Video!

Video continues to be a tremendous subject in digital marketing. It is so popular, YouTube sees 2 billion people visit for many reasons including entertainment of course, education, and reviews.

This is huge. People are turning more and more to YouTube over television. With the ability to sit and unwind after a long day with their favorite YouTube creators.

YouTube ads Google Marketing Live News 2019

Brand Discovery on YouTube in 2019

A little extra bonus of YouTube? Viewers can also discover new brands or products. The newest stat says “90% of people say they discover new brands or products on YouTube.” (Google)

Read More »Start Advertising On YouTube – Without a Video!