If you run a hotel or run marketing for a hotel or are a travel agent your job just became better.
Google Ads has had a strong focus on hotels, helping them promote their businesses to the millions of travel related searches happening on the search engine everyday.
The advertising strategy Google offers has moved from offering sponsored hotel prices on Google Maps to adding over 150 countries, helping browse hotels on mobile devices, plus to spot hotel deals.
Do you know in the first half of 2018, leads grew 65% year over year for hotel advertisers? That is a tremendous jump.
With the growth of this sector, Google Ads is making yet another move to the excitement of hotel advertisers.
There will now be a brand new campaign type called “Hotel Ads.
Hotel campaigns will launch later in 2018.
There will also be a a “Hotel Center” to simplify the management of hotel price feeds.
The Benefits of Hotel Campaigns on Google Ads
Hotel groups to organize hotels by important attributes like brand and class
Robust bidding controls that allow marketers to optimize for bidding dimensions unique to hotels like a traveler’s length of stay or check-in day and audience bidding
Smart bidding powered by machine learning to maximize bookings at your ROI goal
Rich reporting and familiar responsive interface available with the newly redesigned Google ads
Take a look at what some companies who had early access into the hotel campaigns beta on Google Ads
“As the largest travel agent in Latin America we’re focused on getting interested online leads to our site and Google Hotel ads have been a great channel for us thus far. As an alpha tester, we’re excited by the promise of Hotel ads in Google Ads. We think it’ll help us save time, scale our efforts and started to move more of our hotel inventory to the new Hotel campaign type.”
– Andrés Patetta, Chief Marketing Officer, Despegar.com
“At Koddi, we have over 400,000 hotels in our global portfolio including large global advertisers. We’re always looking for ways to drive more bookings, and Google Hotel ads are a central part of many of our partner’s distribution strategy. We’ve seen Google Hotel ads traffic steadily grow, with our partners experiencing an average 31% increase every year. The upcoming Ads integration will uncover new insights that will allow us to scale our clients’ reach and bookings further.”
– Deep Kohli, Senior Director of Client Services, Koddi.
The Benefits of the Hotel Price Feed in Google Ads
Simplify feed troubleshooting with faster and more intuitive in-product guidance
Quickly optimize your feed’s health with actionable opportunities and one-click fixes
Use a central hub to power other price feed-based hotel features in the future, like dynamic remarketing creatives.
What will happen to the existing Hotel Ads Center?
The existing Hotel Ads Center will be replaced with the new Hotel Center in phases.
If you’re a hotel owner trying to fill your rooms or are a travel agent and want to drive more leads, you need to use Hotel Ads in Google Ads. The Hotel Center will make it easier than ever to connect with travelers at scale.
Related
Google Ads vs. Google Hotel Ads: Which is Right for Your Hotel?